SERA case study cover — citizen space inclusion

SERA

PROJECT FOCUS

gtm strategy / india launch / partnerships / social growth

Sera // citizen space inclusion, made real.
Branding
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Sera is a global space organisation partnering with leaders like Blue Origin to make space belonging, not borders. Armed with a seat reserved for an Indian citizen, we led the India market entry with cultural research and a hero campaign that re-ignited childhood space dreams.

Three colorful badges featuring an eye, a green alien, and a pacifier above text reading 'More Badges → Stronger Votes.'
Text reading 'Who's really sending you to space? Voting power explained' above a white rocket graphic with a blue and black blurred background.
What we’ve built
  • high intensity social media for global markets; vox-pops, original content IPs
  • india seat announcement, hero campaign and nationwide press moment
  • partnerships across media, research, and education (banijay asia, space india, genex space)
Text on dark background with blue light gradients saying 'ENGAGEMENT COUNTS - 10 active members beat 100 inactive ones, just like in Subway Surfers.'
Glowing purple sphere made of sparkling particles above the text 'COLLECT SPACEDUST Your friends’ SpaceDust powers your leaderboard rise.'
Highlights

Launch narrative positioned space as belonging, not borders nationwide press moment from the india seat announcementpartnerships with banijay asia, space india, and genex space to deepen credibility

Outcome
  • 16m+ reach via organic and targeted media
  • social from ~2k to ~12k in under 4 months
  • 120 print/online coverages in ~3 days, est. reach 75m+