high intensity social media for global markets; vox-pops, original content IPs
india seat announcement, hero campaign and nationwide press moment
partnerships across media, research, and education (banijay asia, space india, genex space)
Highlights
Launch narrative positioned space as belonging, not borders nationwide press moment from the india seat announcementpartnerships with banijay asia, space india, and genex space to deepen credibility
Outcome
16m+ reach via organic and targeted media
social from ~2k to ~12k in under 4 months
120 print/online coverages in ~3 days, est. reach 75m+