Pyse case study cover — investing in EV fleets and solar

Pyse

PROJECT FOCUS

social strategy / campaigns / explainers

Pyse // investing in EV fleets and solar, made simple.
positioning
high frequency content production
scale partnerships
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Pyse enables everyday investors to fund and earn from sustainable infrastructure, from solar rooftops to electric fleets. when they launched kamel (ev logistics), we refined positioning for both institutional and retail audiences and built a campaign-ready content system.

Abstract collage showing purple trees, rubble, smoke rising, tall modern buildings, and geometric shapes in green and purple on a light purple background with a Pyse logo.
Graphic with text 'When 60/40 fails, where does smart capital go?' above a stylized tiny planet cityscape with purple sky and teal sun.
Illustration with tall buildings and stacks of coins under a graph line and a pie chart made from the moon, titled 'Why Risk Parity Needs to Evolve - A 1990s Portfolio Model in a 2025 World.'
What we’ve built
  • Retail investment campaigns with high-conversion messaging
  • Explainer videos, script to animation
  • Social strategy to drive investor traffic and trust
Collage of modern buildings and palm trees with a blue background, green starburst, and an upward trending arrow graph.
Highlights
  • Crisp value prop tuned for retail and institutional audiences
  • Campaign toolkit that travels across email, social, and landing pages
  • Explainers that made the model intuitive (how money flows, how impact is measured)
Collage of sustainable urban elements including two skyscrapers, solar panels on houses, wind turbines, a bicycle, palm trees, and abstract blue and green shapes on a light purple background.
Stacks of silver coins with a wooden ladder leaning against them and a blue upward arrow in the background representing financial growth.
Outcome
  • Content reached ~200k accounts after locking distribution
  • 21k registered users from the polygon “going live” campaign
  • Email CTR ~38% (up from ~19%), KYC conversion ~18% (up from ~5%)