Neufin
PROJECT FOCUS
branding / identity system / device design
Neufin — clean power, financed without friction.
Brand build
positioning
socials
Neufin is building the infrastructure for climate finance, from real-time emissions tracking to offset trading. our brief was to extend neufin capital into a new vertical, neufin energy, with clear separation yet a unified brand language.
What we’ve built
- A parent/child identity system with shared DNA, tuned by color, texture, and form
- A cohesive visual world that stays unmistakably Neufin across audiences
- The circuit, a physical brand device for client recognition and BD momentum
Highlights
- Brand separation without dissonance, one system, two verticals
- “The Circuit” as presence, recognition, and business development tool in client spaces
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