altM

PROJECT FOCUS

brand identity / positioning / website / messaging / marketing & sales collateral / social and content

altM — the alternate materials company
Brand build
Website
messaging
VIEW LIVE WEBSITE
VIEW LIVE WEBSITE

altM converts agricultural waste into high-performance biomaterials that reduce petrochemical use. They needed a brand and website that felt scientific and warm, credible for enterprise, and easy to grasp in one scroll. The mandate: make “the lignin company” clear, modern, and partner-ready.

What we’ve built
  • positioning and messaging for buyers, talent, and investors
  • a visual system inspired by irregular natural forms
  • logo, palette, type, motion basics, and usage rules
  • a product-aware website with simple flows and simplifies complexity 
  • social building blocks and a launch kit for the team