altM case study cover — the alternate materials company

altM

PROJECT FOCUS

brand identity / positioning / website / messaging / marketing & sales collateral / social and content

altM // the alternate materials company
Brand build
Website
messaging
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View Live Website

altM converts agricultural waste into high-performance biomaterials that reduce petrochemical use. They needed a brand and website that felt scientific and warm, credible for enterprise, and easy to grasp in one scroll. The mandate: make “the lignin company” clear, modern, and partner-ready.

What we’ve built
  • Positioning and messaging for buyers, talent, and investors
  • A visual system inspired by irregular natural forms
  • Logo, palette, type, motion basics, and usage rules
  • A product-aware website with simple flows and simplifies complexity 
  • Social building blocks and a launch kit for the team

Open brochure showing blue abstract shapes under headings Hemicellulose and Lignin, next to a black cover with text 'Alternating the world's future, from India.'
Abstract white shape centered on a light purple background with scattered orange words about materials, mission, industry, and circularity.
Text reading 'Old ways won't open new doors' on a brown background with repeating abstract yellow shapes.
Close-up of large beige letters spelling 'RAW' over a background of irregular blue shapes on an orange backdrop.
Dried corn stalks under a clear blue sky with white text reading 'WE TURN WASTE INTO PURPOSE.'